I hear a lot of questions in regards to the price and cost of logos. So I have written up a guide for expectations, though there is nothing hard and fast about this and logos and branding in and of themselves are highly personal and as such lend themselves to a quotes that are tailored to the specific needs. Design and value also varies on location but this has been my observation:
$50-$300
Junk for the most part, the logo will be generic, quick and typically a knockoff of something that already exists, you will find students and overseas competitors in this bracket
$300-$1000
This will get you something solid that reflects your company to some extent but it will but just a logo, it may have some proper fonts to go with it, some Pantone colors and that’s it. You will find freelancers and print shops in this bracket.
$1000-$5000
This will be your meat and potatoes, proper resource should be done at this level, looking into competitors, brand usage and guidelines should be generated. This will reflect your company and the “feel” that you want, and may include some other elements like business card designs. You will find freelancers and design firms in this bracket
$5000-$20,0000
This is much more of a branding package, it is the logo properly researched and then implemented into the company, how it works on cards, letterhead, photography, jackets, vehicle wraps, building signage, promotional items, website etc… (Note: this is not the building of those things though it could include it, just how the brand would be implemented into it) this would typically be handled by design firm.
$20,000+
These are bug corporations, cities, countries and events like the Olympics. Most the cost of this is implementation, usage cases and perceived value. Usually this would be handled by an internationally recognized firm.
These are just guidelines based on what I have seen. You could get the perfect logo for $20 but it would be a random rare shot.